This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.4wheelsperformance.ca (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

THIRD PARTY ADVERTISERS

We use third-party advertising companies to e-mail or serve ads on our behalf. We may also serve ads or send e-mail which incorporates third party cookies or action tags. These cookies or action tags may track your response to e-mail or advertisements and measure their effectiveness or award incentives or points to their members who respond to their advertisements. We have no access to or control over these cookies or action tags. By using these action tags we do not gain access to any of your information collected by these advertisers nor do we share any of your personally identifiable information such as your name, telephone number or address with these companies unless we or the advertiser otherwise notify you. Please click here (http://www.networkadvertising.org/) in order to learn more about the information collection practices of some of the third-party advertising companies we may use. Please click here (http://www.networkingadvertising.org/choices/) in order to learn more about the “opt-out” procedures of some of the third-party advertising companies we may use.

At times, our Sites may contain links to third party websites. Any access to and use of such linked websites is not governed by this Privacy Policy, but, instead is governed by the privacy policies of those third party websites, and we are not responsible for the information practices of such third parties.

RETARGETING

We are part of Google AdWords Remarketing program. Google Remarketing may assign a cookie to track visitors coming and leaving pages or areas of a website. This information is then used to generate Remarketing List of visitors that left the Sites from that particular area or page and may be used to tailor and serve ad content on the Google Display Network that target these groups of users.

We have no access to or control over these third party cookies and do not gain access to any of your information collected by Google nor does it share any of your personally identifiable information such as your name, telephone number, e-mail, and home address with the Google Display Network of sites unless we or the site otherwise notifies you. If you choose to customize your ads preferences or outright prevent Google’s use of cookies during your browsing sessions, you may do so by visiting the Google Advertising Opt-out page. Alternatively, you may also choose to opt out of receiving cookies from other third party ad servers simultaneously through the Network Advertising Initiative (NAI) Opt-out Tool.

AFFILIATES

We may disclose the information we collect from you to our controlled affiliates or subsidiaries and these entities may use the information for marketing purposes; however, if we do so, the use and disclosure of such information will be subject to this Privacy Policy.

SERVICE PROVIDERS

We may also make certain personal information about you available to companies that perform work for us to provide products and services to you on our behalf. These companies may help us process information, fulfill customer orders, deliver or market our products to you, manage and enhance customer data, or provide customer service. In such situation these companies are prohibited from using your personal information for any unauthorized purposes and are also obligated to protect your information in accordance with our policies, except if we inform you otherwise at the time of collection. Without such information being made available, it would be difficult for you to purchase products, have products delivered to you, receive customer service, or access certain services, offers, and content on our web site. For example, as a part of the normal process of completing your purchase, we may provide your personal data to a third party payment processor, depending on your chosen method of payment. We also share information with third parties such as Puralator or Canada Post to ship products and ensure product delivery.

MARKETING & ANALYTICS

We may share your personal information with third parties who may use the information we share to provide, or help other companies provide, offers to you, to market products, services or opportunities to you, and to perform data analytics regarding your use of our services and products. Companies that we share information with may use the information we provide to them, often in combination with their existing information, to provide you with more relevant advertising from us and improve our website experience.

CONTESTS & SURVEYS

From time-to-time we may provide you the opportunity to participate in contests or surveys on our Sites. If you participate, we will request certain personally identifiable information from you. Participation in sweepstakes, contests or surveys is completely voluntary and you therefore have a choice whether or not to disclose this information. By entering a contest, you will be agreeing to the official rules governing the contest and we may post on our Sites the names of the contest winners.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

SECURE ENCRYTION

We use Secure Socket Layer (SSL) or TLS technology, which is supported by the vast majority of modern Internet browsers. These work best when you are using the latest encryption version of Internet browsers. SSL and TLS technology represents the highest level of security available on the Internet. It automatically encrypts information traveling over the Internet, verifies the identity of the transacting servers through certificates and digital signatures, and confirms that the integrity of message content is maintained throughout transmission.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@4wp.ca or by mail using the details provided below:

153 Concession 12E, Hanover, ON, N4N 3C1, Canada